Start with the decision
The strongest model is the one connected to a real user, a clear decision, and a measurable business need.
About me
I bridge data science, product thinking, architecture, and leadership to help organizations move from AI ambition to useful systems.

Technology creates value when people understand it, trust it, and can use it to make a better decision.
I am a Senior Data Scientist with experience across digital media, analytics consulting, enterprise data, and AI products. My work has ranged from recommendation engines serving large behavioral datasets to forecasting systems and enterprise agents that retrieve knowledge from documents and databases.
Over time, my role has expanded from hands-on model development into architecture, technical leadership, project management, client consultation, and cross-functional delivery. I enjoy the point where a difficult technical problem becomes a clear business opportunity.
An MBA from Bandung Institute of Technology strengthened that bridge. It helps me evaluate not only whether a system can be built, but also how it should create value, earn adoption, and support strategic priorities.
Working principles
The strongest model is the one connected to a real user, a clear decision, and a measurable business need.
Reliable AI requires more than an algorithm: data flow, architecture, testing, integration, and operating ownership all matter.
I translate technical trade-offs into language that clients, leaders, and engineering teams can act on together.
Documentation, coaching, clear standards, and shared accountability turn project delivery into lasting capability.
Capabilities
From AI modelling to client alignment, these are the capabilities I bring into a project and the teams around it.
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